A broadcast is powerful because it lands where customers already bought from you. That same intimacy makes consent non-negotiable. The right workflow starts with opt-in, narrows the audience, and uses approved templates that match the offer.
Segment before you write
A back-in-stock note belongs to customers who viewed or bought that product family. A VIP discount belongs to repeat buyers. Sending less, to the right group, usually produces more orders than blasting everyone.
Make templates product-aware
Broadcast templates should pull in product names, prices, and links from the catalog so the message stays accurate after a price or stock update.
Watch delivery quality
Track queued, sent, failed, skipped, and paused recipients. Those numbers tell you whether the audience is healthy before revenue reports do.