The blog

Running a WhatsApp store, one post at a time.

Catalog structure, payment flows, and the automations that pay for themselves inside the free window.

All Catalog Storefront Checkout Automations Broadcasts Operations Analytics

Catalog Jul 7, 2026

Why your WhatsApp catalog needs variants, not just products

A practical catalog structure for products, sizes, stock, collections, and Meta sync that keeps chat orders accurate.

Storefront Jul 1, 2026

How storefront links, QR codes, and prefilled WhatsApp messages remove the steps that usually kill mobile orders.

Checkout Jun 23, 2026

A checkout workflow for payment links, cash on delivery, manual confirmation, and gateway events.

Automations Jun 16, 2026

Order updates, abandoned-cart nudges, and back-in-stock messages work best when timing respects the free reply window.

Broadcasts Jun 8, 2026

Segmentation, templates, and product-aware messages that respect consent while still driving repeat orders.

Operations May 27, 2026

The unglamorous setup work that keeps WhatsApp orders profitable: zones, fees, tax, and fulfillment notes.

Analytics May 14, 2026

Revenue, paid rate, repeat orders, source attribution, and campaign performance for chat-first commerce teams.